Jeremy Fu



A project management platform for innovation teams to streamline and enhance their product development processes by aggregating project data into a single, searchable platform.

My Role
  • Project Manager
  • Design Strategy


After my internship at Rivian I was interested in creating a digital product for managing the innovation process, helping teams connect their research to their product pipeline. 

The project started with a pitch to the class over slack:

Opportunity Space

Innovative companies are leveraging design thinking as a point of differentiation to create new product and service offerings. The design thinking process starts with empathy for users through a deep understanding of their needs and leads to the development of rich consumer insights. These insights create opportunities to develop new solutions, which solve problems for their users and capture value for the business.

As design thinking has grown in popularity, project teams have grown to rely on several legacy productivity tools. These tools are not optimized to manage innovation projects and typically result in valuable pieces of projects, such as user insights, becoming lost or forgotten in.There is a clear need for a collaborative, innovation-focused integration platform so new products and services meet all user needs and achieve business goals.

User Research

To better understand how people are working together today, we conducted user interviews. We spoke to people with varying innovation-focused roles. These interviews included a product managers, design researchers, mechanical engineers, and software engineer.

Target User
Product People

Designers, Engineers, Researchers, Product Managers

Product decision-makers

Product Parallel People

Account/Program managers, communication focused roles, and business analysts

Limited experience with innovation and design thinking


Professionals working on innovation projects struggle to manage projects across a myriad of digital platforms. 

Insights get lost in innovation process
Poor information organization
Uncertainty with synthesis
  • Consumers need a tool for collaboration and project management to integrate the entire project process from research to launch
  • Powerful discoveries and insights are easily lost or forgotten while using multiple tools
  • Teams need a simplified way to organize past and current work so it can be accessed in the future.
Concept Refinement

Based on our research, we have developed three overarching pillars which will meet our user’s unmet needs: 

Data in One Place
Proactive Insights
Searchable Database

These three pillars allow us to provide a differentiated value to our users that does not currently exist in the market.


Meerkat is a project management platform for innovation teams to streamline and enhance their product development processes by aggregating project data into a single searchable platform. This enables actionable discovery across tools and accounts. Meerkat will allow users to surface research insights across various levels of specificity and connect project artifacts to the product development process through seamless integration of their existing collaboration tools.

Global Search
Project Dashboards
Insight Management
Tool Integration
Proof of Concept
Onboarding Flow
Project Flow
Global Search
Why Meerkat
Built for Innovation

Emphasis on the research phase and carrying elements of research throughout the process so the user is always top of mind

Process and Project Focused

Manages and organizes artifacts by projects as opposed to tasks allowing you to easily see the full picture.


Bringing disparate, specialized tools together

Remote Work

Remote work has highlighted the opportunity to better manage innovation projects

Product Evolution
Research Insight Aggregation

Consolidate learnings from all of your innovation activities into one customizable, searchable database.

Innovation Project Management

Manage your innovation projects from start to finish in our portal and assign tasks to team members.

Design Innovation Management

Draw insights using natural language processing to successfully launch new innovation again and again.

Scalable Product

Scalable growth to more organizations while adding additional integrations and enhancing user experience

  • Refining your product pitch based on user research—I was used to starting with research to find an opportunity, this time validated opportunity from research

  • Understand what your core product is to build your MVP and product roadmap
  • Imagining and building digital products and physical products aren’t that different
  • Utilizing product management tools – MRD, PRD, and Vision Pitch for the first time
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